The influence of smartphones for in-store retail continues to grow

Smartphones, and retailers’ accompanying apps, are a key tool in the shopper’s buying process.  While the adoption of mobile payments still remains small, the power of mobile to influence shopping ...

So you have an app for your stores, now what?

Mobile technologies are critical to becoming an essential part of the new retail. Done correctly, your mobile application is an extension of your consumer strategy and marketing campaigns. Chances are ...

Retailers – Create ONE branded app for your shoppers

Over the last few years, we’ve had a lot of conversations with retailers about their mobile strategies and how to drive more in-store shopper engagement. The dominant theme is that ...

Recent Posts

Build Customer Relationships and Data Through Store Mode

Customers are demanding more dynamic relationships with retailers and brands. The more engagement and value you provide, the more data consumers will willingly share. Retailers who develop apps with “store mode” indoor location technologies can increase shopper engagement by 5 times.

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Increased Shopper Engagement

Indoor Location Technologies: The 5x Engagement Factor

What happens when you give in-store shoppers some additional (and helpful) tools within your store’s branded app? If they’re the right tools, you may be astonished. Point Inside conducted an interesting study on indoor location technologies in 2012, and the results were so compelling that the question for retailers is not “if” but “how soon” […]

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Going mobile may be the the best thing for retailers this holiday season

With the holiday season almost here, now may be a good time for retailers to reflect on the lessons learnt from last year’s holiday shopping patterns. The holiday period is traditionally known for recording huge volumes of sales, and as per an article in Forbes, this year is expected to be no different. Retail outlets […]

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Customers expect more than mobile-optimized websites. Don’t disappoint.

Here’s a simple piece of advice when planning your retail mobile strategy: Don’t bring a knife to a gunfight. I’ve written more than a few posts about how mobile is not just a smaller-screen version of online commerce, and that a “mobile optimized” version of the traditional website doesn’t get the job done (unless you’ve defined your total strategy […]

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mobile advertising network

Why your retail app needs a private ad network – Part 1

Mobile provides a powerful channel to help brands reach your customers. Your customers are already highly qualified and ready to buy. In effect, mobile allows you to create a highly targeted “private advertising network” for brands and manufacturers. By using a private ad network, you the retailer control the network including the ads/messages, targeting and […]

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Indoor Shopper Location

App feature of the week: Shopper Location

Shopper location is a very powerful feature, especially when combined with other features we’ve recommended such as product finder and deals. Knowing where the shopper is located inside the store allows you to show them the products that are both relevant and close. Since stores often have an item located in multiple areas of the store, this is […]

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Ed Yourdon

How important are smartphones to shoppers?

Americans love their smartphones, and the numbers are there to prove it. A recent survey has indicated that 58 percent of smartphone users check their phones at least once every hour—that, in itself, is a clear indication of how important smartphones have become in our day-to-day lives. While there can be some debate on whether […]

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Wholefood mobile app

App feature of the week: Engagement Opportunities

Continued, habitual engagement with your app is critical to its success.  To make this happen, include exciting and useful features to encourage frequent use.  Here are some examples: Recipes:  Including delicious recipes in your app is one way to encourage your customers to use the app at home during their meal planning.  By engaging them […]

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Shopper Engagement

The Expert Opinions: Brian Walker of Forrester on Mobile In-Store

Recently, I had the opportunity to catch up with Brian Walker, Principal Analyst at Forrester, and asked him about the trends he’s seeing around the use of mobile in-store. This is what he had to say: How do you see in-store mobile shopper engagement fitting into the new model for agile commerce? Agile commerce is […]

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