Archive | The Expert Opinions RSS feed for this archive
Shopper Engagement

The Expert Opinions: Brian Walker of Forrester on Mobile In-Store

Recently, I had the opportunity to catch up with Brian Walker, Principal Analyst at Forrester, and asked him about the trends he’s seeing around the use of mobile in-store. This is what he had to say: How do you see in-store mobile shopper engagement fitting into the new model for agile commerce? Agile commerce is […]

Continue Reading