Archive | August, 2012
Mobile technology for retail

Retail 3.0 – Mobile technology is the new way for retailers to connect with their shoppers

With shoppers increasingly relying on smartphones to help them shop, forward-thinking retailers are finding new ways to engage them. Many are adding Wi-Fi to their stores and launching mobile apps that do anything from indoor location technologies such as product finders and store maps, to digital shopping lists, and digital coupons. Some are combining point-of-sale […]

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Mobile deals

App feature of the week: Deals

You already know this: good deals will attract customers to your stores. So incorporate deals into your mobile app. Give shoppers the ability to browse for deals while they are at home, or while they’re standing in line at a local coffee shop. 62% of shoppers search for deals digitally for at least half of […]

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App feature of the week: Product Search

Shoppers have many ways to find products, from online web search, to in-store signage, to asking a store representative. What are the best ways to facilitate product search within your mobile application and how can having excellent product search benefit you, the retailer? As you design the product search feature within your app, remember that […]

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Smartphones and shopping trends

There is no denying the rapid growth in smartphones across the United States.  How are people using smartphones to help them shop? Below are some stats around smartphone and shopping trends in a handy infographic.

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Safeway’s Just for U App Raises the Bar for Shopper Engagement

After two years of development, Safeway has rolled out their “Just for U” program nationally. With it, Safeway has taken a leadership position in the use of smartphones to engage shoppers. At a high level, Safeway brings together their loyalty card, digital coupons, and the convenience for shoppers to access them anywhere – on laptops, […]

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App feature of the week: Digital Shopping List

Retailers and grocers, your app must include a digital shopping list. At the most basic level, a shopping list will help your customers remember what they want to buy so that they leave your store with everything they intended to buy. A shopping list helps your store stay top of mind and becomes the default […]

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So you have an app for your stores, now what?

Mobile technologies are critical to becoming an essential part of the new retail. Done correctly, your mobile application is an extension of your consumer strategy and marketing campaigns. Chances are you’re using mobile to help achieve your goals including increased basket size, greater customer loyalty, additional customer insights and new revenue streams. Your shoppers benefit […]

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Offers on Social Networks – What you need to know

Performics released the results from their 2012 Life on Demand Study on the effectiveness of brand offers over social networks that makes clear how to most effectively promote products. Who is most likely to respond to offers via social networks?  Parents and “Über Users” (the top third of people who visit more than one social […]

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