Archive | October, 2012
mobile advertising network

Why your retail app needs a private ad network – Part 1

Mobile provides a powerful channel to help brands reach your customers. Your customers are already highly qualified and ready to buy. In effect, mobile allows you to create a highly targeted “private advertising network” for brands and manufacturers. By using a private ad network, you the retailer control the network including the ads/messages, targeting and […]

Continue Reading
Indoor Shopper Location

App feature of the week: Shopper Location

Shopper location is a very powerful feature, especially when combined with other features we’ve recommended such as product finder and deals. Knowing where the shopper is located inside the store allows you to show them the products that are both relevant and close. Since stores often have an item located in multiple areas of the store, this is […]

Continue Reading
Ed Yourdon

How important are smartphones to shoppers?

Americans love their smartphones, and the numbers are there to prove it. A recent survey has indicated that 58 percent of smartphone users check their phones at least once every hour—that, in itself, is a clear indication of how important smartphones have become in our day-to-day lives. While there can be some debate on whether […]

Continue Reading
Wholefood mobile app

App feature of the week: Engagement Opportunities

Continued, habitual engagement with your app is critical to its success.  To make this happen, include exciting and useful features to encourage frequent use.  Here are some examples: Recipes:  Including delicious recipes in your app is one way to encourage your customers to use the app at home during their meal planning.  By engaging them […]

Continue Reading
Shopper Engagement

The Expert Opinions: Brian Walker of Forrester on Mobile In-Store

Recently, I had the opportunity to catch up with Brian Walker, Principal Analyst at Forrester, and asked him about the trends he’s seeing around the use of mobile in-store. This is what he had to say: How do you see in-store mobile shopper engagement fitting into the new model for agile commerce? Agile commerce is […]

Continue Reading
Wired Shopper

For Retailers, Traditional Marketing is Crashing into Shopper Engagement

Much has been written about the “connected consumer,” “generation c,” “the wired customer” or [insert new cleverly descriptive name here] so we won’t elaborate on the demographics/psychographic makeup of these consumers here. It is, however, worth a quick review to understand the numbers associated with the connected shopper: There are more than 116M smartphones in […]

Continue Reading

How to Think About Your Mobile Strategy

In speaking with a lot of brick and mortar retailers about their mobile plans, a clear pattern has emerged. In general, there is a three-step evolution in how they are approaching the opportunity: Create a mobile-optimized website: basically a copy of their traditional online site reformatted to work on a smaller screen and within a […]

Continue Reading
App Feature of the Week

App feature of the Week: Digital Coupons

Shoppers love coupons. 81% of consumers report using coupons regularly and more than one-third said they used more coupons in 2011 than the prior year.[1] Furthermore, wealthier, more educated and metropolitan Americans are now the most likely coupon users. Six out of 10 adults with a household income of $100,000 or more have redeemed a […]

Continue Reading