Tag Archives: Retailers
Ed Yourdon

How important are smartphones to shoppers?

Americans love their smartphones, and the numbers are there to prove it. A recent survey has indicated that 58 percent of smartphone users check their phones at least once every hour—that, in itself, is a clear indication of how important smartphones have become in our day-to-day lives. While there can be some debate on whether […]

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Study: Supporting Shoppers in the Moment

Increasingly, mobile applications are serving as the bridge between a retailer’s in-store and online experience. The latest Brick Meets Click paper, Supporting Shoppers in the Moment, explores how retailers can use smartphones to benefit both shoppers and themselves.  Specifically it examines one smartphone app platform that combines mapping and indoor location technology with purchase history […]

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Retailers – Create ONE branded app for your shoppers

Over the last few years, we’ve had a lot of conversations with retailers about their mobile strategies and how to drive more in-store shopper engagement. The dominant theme is that retailers need to create their own app, one that reflects the branded experience and not a third party app that aggregates multiple retailers, provides limited […]

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Retailers and Smartphones – It’s not “if” or “when”… it’s “how”

We’ve all seen the numbers of how many people have smartphones and that they are using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and growing fast[1] 73% use their smartphones to help with the shopping experience[2] […]

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Smartbrief: Expert Mobile Strategies for Retail

According to Bryan Wargo, CEO of Nearbuy Systems, “mobile is a game-changer for brick-and-mortar retailers.”  We couldn’t agree more.  Which is why Expert Mobile Strategies for Retail is so timely.  To create the report, M for Mobile interviewed more than a dozen industry experts and featured their answers in this in-depth smartbrief. The brief tackles questions such as: […]

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The New Shopper Engagement blog

Welcome to the inaugural post for the The New Shopper Engagement blog. It is intended for retailers with the goal of providing a broad range of insights into the fast-changing world of, well, in-store shopper engagement with a keen focus on how mobile technologies are changing almost everything. Our goal is to help all of […]

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When it comes to mobile advertising, you have to be in the flow

Mobile is very different than online, and mobile advertising must be treated differently than online advertising for three key reasons: 1)      Mobile users are very task-oriented. Instead of “browsing”, they engage with their smartphones and use them to accomplish specific activities such as getting directions to a friend’s house, creating a list, shopping for a particular item, […]

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How can retailers use mobile to better engage customers and fend off showrooming?

“Retailers are trying to make smartphones work for them instead of against them,” according to Wall Street Journal article Can Texting Save Stores? ‘Geofencing’ Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping. From our work with Meijer Inc., a Midwestern chain of supermarkets, we at Point Inside know this to be true.  Retailers are looking […]

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