Tag Archives: tag1

The influence of smartphones for in-store retail continues to grow

Smartphones, and retailers’ accompanying apps, are a key tool in the shopper’s buying process.  While the adoption of mobile payments still remains small, the power of mobile to influence shopping decisions (and ultimately purchases) continues to grow according to a recent Deloitte study. In fact, Deloitte forecasts that in the U.S. alone, the impact of […]

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So you have an app for your stores, now what?

Mobile technologies are critical to becoming an essential part of the new retail. Done correctly, your mobile application is an extension of your consumer strategy and marketing campaigns. Chances are you’re using mobile to help achieve your goals including increased basket size, greater customer loyalty, additional customer insights and new revenue streams. Your shoppers benefit […]

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Retailers – Create ONE branded app for your shoppers

Over the last few years, we’ve had a lot of conversations with retailers about their mobile strategies and how to drive more in-store shopper engagement. The dominant theme is that retailers need to create their own app, one that reflects the branded experience and not a third party app that aggregates multiple retailers, provides limited […]

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Retailers and Smartphones – It’s not “if” or “when”… it’s “how”

We’ve all seen the numbers of how many people have smartphones and that they are using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and growing fast[1] 73% use their smartphones to help with the shopping experience[2] […]

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The New Shopper Engagement blog

Welcome to the inaugural post for the The New Shopper Engagement blog. It is intended for retailers with the goal of providing a broad range of insights into the fast-changing world of, well, in-store shopper engagement with a keen focus on how mobile technologies are changing almost everything. Our goal is to help all of […]

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When it comes to mobile advertising, you have to be in the flow

Mobile is very different than online, and mobile advertising must be treated differently than online advertising for three key reasons: 1)      Mobile users are very task-oriented. Instead of “browsing”, they engage with their smartphones and use them to accomplish specific activities such as getting directions to a friend’s house, creating a list, shopping for a particular item, […]

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