Tag Archives: customer engagement

Build Customer Relationships and Data Through Store Mode

Customers are demanding more dynamic relationships with retailers and brands. The more engagement and value you provide, the more data consumers will willingly share. Retailers who develop apps with “store mode” indoor location technologies can increase shopper engagement by 5 times.

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Increased Shopper Engagement

Indoor Location Technologies: The 5x Engagement Factor

What happens when you give in-store shoppers some additional (and helpful) tools within your store’s branded app? If they’re the right tools, you may be astonished. Point Inside conducted an interesting study on indoor location technologies in 2012, and the results were so compelling that the question for retailers is not “if” but “how soon” […]

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Offers on Social Networks – What you need to know

Performics released the results from their 2012 Life on Demand Study on the effectiveness of brand offers over social networks that makes clear how to most effectively promote products. Who is most likely to respond to offers via social networks?  Parents and “Über Users” (the top third of people who visit more than one social […]

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Retailers and Smartphones – It’s not “if” or “when”… it’s “how”

We’ve all seen the numbers of how many people have smartphones and that they are using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and growing fast[1] 73% use their smartphones to help with the shopping experience[2] […]

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