Archive | July, 2012

Study: Supporting Shoppers in the Moment

Increasingly, mobile applications are serving as the bridge between a retailer’s in-store and online experience. The latest Brick Meets Click paper, Supporting Shoppers in the Moment, explores how retailers can use smartphones to benefit both shoppers and themselves.  Specifically it examines one smartphone app platform that combines mapping and indoor location technology with purchase history […]

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Retailers – Create ONE branded app for your shoppers

Over the last few years, we’ve had a lot of conversations with retailers about their mobile strategies and how to drive more in-store shopper engagement. The dominant theme is that retailers need to create their own app, one that reflects the branded experience and not a third party app that aggregates multiple retailers, provides limited […]

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Consumers trust grocers more than twice as much with personal data than they do Facebook

There is very interesting data from a recent Harris Interactive poll that consumers are much more comfortable sharing their information with grocers than they are with Facebook. The numbers are staggering: 81% of U.S. adults are comfortable with grocery stores using their personal data to deliver deals tailored to them compared to only 33% for Facebook. […]

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Study reveals the “mobile influence factor” on in-store sales

According to a recent in-depth study conducted by Deloitte Digital, smartphone use currently influences 5% of annual retail store sales, translating into $159 billion in forecasted sales for 2012. Here’s what you need to know: 48% of smartphone owners said their phones have influenced their decision to purchase an item in store.  (55% among shoppers […]

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Retailers and Smartphones – It’s not “if” or “when”… it’s “how”

We’ve all seen the numbers of how many people have smartphones and that they are using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and growing fast[1] 73% use their smartphones to help with the shopping experience[2] […]

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Smartbrief: Expert Mobile Strategies for Retail

According to Bryan Wargo, CEO of Nearbuy Systems, “mobile is a game-changer for brick-and-mortar retailers.”  We couldn’t agree more.  Which is why Expert Mobile Strategies for Retail is so timely.  To create the report, M for Mobile interviewed more than a dozen industry experts and featured their answers in this in-depth smartbrief. The brief tackles questions such as: […]

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The New Shopper Engagement blog

Welcome to the inaugural post for the The New Shopper Engagement blog. It is intended for retailers with the goal of providing a broad range of insights into the fast-changing world of, well, in-store shopper engagement with a keen focus on how mobile technologies are changing almost everything. Our goal is to help all of […]

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