Archive | September, 2012

In-store Search on Smartphones is Different

As consumers move to using mobile devices to assist with their in-store shopping, there have been a number of “aha” moments where retailers have realized that people behave differently in-store than they do on traditional online ecommerce sites. Specifically, it’s been a hard won lesson that the smartphone is not just another computer with a […]

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App feature of the week: Route My Shopping List

After you develop a digital shopping list and an in-store product finder feature in your mobile app, adding the ability to route the shopping list is icing on the cake. Once your app includes a map of your store and product locations are known, you can give your shoppers the ability to find the fastest route to all the […]

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The influence of smartphones for in-store retail continues to grow

Smartphones, and retailers’ accompanying apps, are a key tool in the shopper’s buying process.  While the adoption of mobile payments still remains small, the power of mobile to influence shopping decisions (and ultimately purchases) continues to grow according to a recent Deloitte study. In fact, Deloitte forecasts that in the U.S. alone, the impact of […]

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in-store product finder for mobile app

App feature of the week: Product Finder

Use your app to help your customers find the exact in-store location of every item they would like to purchase. Since the average grocery store has more than 50,000 products,[1]even the most loyal shoppers still have difficulty finding items from time to time, and less regular shoppers definitely have trouble finding products. If your app […]

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