Tag Archives: retail mobile strategy
Increased Shopper Engagement

Indoor Location Technologies: The 5x Engagement Factor

What happens when you give in-store shoppers some additional (and helpful) tools within your store’s branded app? If they’re the right tools, you may be astonished. Point Inside conducted an interesting study on indoor location technologies in 2012, and the results were so compelling that the question for retailers is not “if” but “how soon” […]

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Going mobile may be the the best thing for retailers this holiday season

With the holiday season almost here, now may be a good time for retailers to reflect on the lessons learnt from last year’s holiday shopping patterns. The holiday period is traditionally known for recording huge volumes of sales, and as per an article in Forbes, this year is expected to be no different. Retail outlets […]

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Customers expect more than mobile-optimized websites. Don’t disappoint.

Here’s a simple piece of advice when planning your retail mobile strategy: Don’t bring a knife to a gunfight. I’ve written more than a few posts about how mobile is not just a smaller-screen version of online commerce, and that a “mobile optimized” version of the traditional website doesn’t get the job done (unless you’ve defined your total strategy […]

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