Archive | November, 2012

Showrooming, there’s an app for that

Showrooming, the practice of using a smartphone while in a physical store to go online to compare prices, is expected to rise. According to a report from IDC Retail Insights, showrooming is expected to increase by 134 percent in the 2012 holiday season, which translates to mobile behavior influencing between $700 million to $1.7 billion […]

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Going mobile may be the the best thing for retailers this holiday season

With the holiday season almost here, now may be a good time for retailers to reflect on the lessons learnt from last year’s holiday shopping patterns. The holiday period is traditionally known for recording huge volumes of sales, and as per an article in Forbes, this year is expected to be no different. Retail outlets […]

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Customers expect more than mobile-optimized websites. Don’t disappoint.

Here’s a simple piece of advice when planning your retail mobile strategy: Don’t bring a knife to a gunfight. I’ve written more than a few posts about how mobile is not just a smaller-screen version of online commerce, and that a “mobile optimized” version of the traditional website doesn’t get the job done (unless you’ve defined your total strategy […]

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