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mobile advertising network

Why your retail app needs a private ad network – Part 1

Mobile provides a powerful channel to help brands reach your customers. Your customers are already highly qualified and ready to buy. In effect, mobile allows you to create a highly targeted “private advertising network” for brands and manufacturers. By using a private ad network, you the retailer control the network including the ads/messages, targeting and […]

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So you have an app for your stores, now what?

Mobile technologies are critical to becoming an essential part of the new retail. Done correctly, your mobile application is an extension of your consumer strategy and marketing campaigns. Chances are you’re using mobile to help achieve your goals including increased basket size, greater customer loyalty, additional customer insights and new revenue streams. Your shoppers benefit […]

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