Tag Archives: Adverstising

When it comes to mobile advertising, you have to be in the flow

Mobile is very different than online, and mobile advertising must be treated differently than online advertising for three key reasons: 1)      Mobile users are very task-oriented. Instead of “browsing”, they engage with their smartphones and use them to accomplish specific activities such as getting directions to a friend’s house, creating a list, shopping for a particular item, […]

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