Showrooming, there’s an app for that

Showrooming, the practice of using a smartphone while in a physical store to go online to compare prices, is expected to rise. According to a report from IDC Retail Insights, showrooming is expected to increase by 134 percent in the 2012 holiday season, which translates to mobile behavior influencing between $700 million to $1.7 billion […]

How can retailers use mobile to better engage customers and fend off showrooming?

“Retailers are trying to make smartphones work for them instead of against them,” according to Wall Street Journal article Can Texting Save Stores? ‘Geofencing’ Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping. From our work with Meijer Inc., a Midwestern chain of supermarkets, we at Point Inside know this to be true.  Retailers are looking […]