Tag Archives: study

Offers on Social Networks – What you need to know

Performics released the results from their 2012 Life on Demand Study on the effectiveness of brand offers over social networks that makes clear how to most effectively promote products. Who is most likely to respond to offers via social networks?  Parents and “Über Users” (the top third of people who visit more than one social […]

Continue Reading

Study reveals the “mobile influence factor” on in-store sales

According to a recent in-depth study conducted by Deloitte Digital, smartphone use currently influences 5% of annual retail store sales, translating into $159 billion in forecasted sales for 2012. Here’s what you need to know: 48% of smartphone owners said their phones have influenced their decision to purchase an item in store.  (55% among shoppers […]

Continue Reading