Tag Archives: Safeway Just for U App

How to Think About Your Mobile Strategy

In speaking with a lot of brick and mortar retailers about their mobile plans, a clear pattern has emerged. In general, there is a three-step evolution in how they are approaching the opportunity: Create a mobile-optimized website: basically a copy of their traditional online site reformatted to work on a smaller screen and within a […]

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Safeway’s Just for U App Raises the Bar for Shopper Engagement

After two years of development, Safeway has rolled out their “Just for U” program nationally. With it, Safeway has taken a leadership position in the use of smartphones to engage shoppers. At a high level, Safeway brings together their loyalty card, digital coupons, and the convenience for shoppers to access them anywhere – on laptops, […]

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