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Customers expect more than mobile-optimized websites. Don’t disappoint.

Here’s a simple piece of advice when planning your retail mobile strategy: Don’t bring a knife to a gunfight. I’ve written more than a few posts about how mobile is not just a smaller-screen version of online commerce, and that a “mobile optimized” version of the traditional website doesn’t get the job done (unless you’ve defined your total strategy […]

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mobile advertising network

Why your retail app needs a private ad network – Part 1

Mobile provides a powerful channel to help brands reach your customers. Your customers are already highly qualified and ready to buy. In effect, mobile allows you to create a highly targeted “private advertising network” for brands and manufacturers. By using a private ad network, you the retailer control the network including the ads/messages, targeting and […]

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Indoor Shopper Location

App feature of the week: Shopper Location

Shopper location is a very powerful feature, especially when combined with other features we’ve recommended such as product finder and deals. Knowing where the shopper is located inside the store allows you to show them the products that are both relevant and close. Since stores often have an item located in multiple areas of the store, this is […]

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Wholefood mobile app

App feature of the week: Engagement Opportunities

Continued, habitual engagement with your app is critical to its success.  To make this happen, include exciting and useful features to encourage frequent use.  Here are some examples: Recipes:  Including delicious recipes in your app is one way to encourage your customers to use the app at home during their meal planning.  By engaging them […]

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App Feature of the Week

App feature of the Week: Digital Coupons

Shoppers love coupons. 81% of consumers report using coupons regularly and more than one-third said they used more coupons in 2011 than the prior year.[1] Furthermore, wealthier, more educated and metropolitan Americans are now the most likely coupon users. Six out of 10 adults with a household income of $100,000 or more have redeemed a […]

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In-store Search on Smartphones is Different

As consumers move to using mobile devices to assist with their in-store shopping, there have been a number of “aha” moments where retailers have realized that people behave differently in-store than they do on traditional online ecommerce sites. Specifically, it’s been a hard won lesson that the smartphone is not just another computer with a […]

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App feature of the week: Route My Shopping List

After you develop a digital shopping list and an in-store product finder feature in your mobile app, adding the ability to route the shopping list is icing on the cake. Once your app includes a map of your store and product locations are known, you can give your shoppers the ability to find the fastest route to all the […]

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in-store product finder for mobile app

App feature of the week: Product Finder

Use your app to help your customers find the exact in-store location of every item they would like to purchase. Since the average grocery store has more than 50,000 products,[1]even the most loyal shoppers still have difficulty finding items from time to time, and less regular shoppers definitely have trouble finding products. If your app […]

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Mobile deals

App feature of the week: Deals

You already know this: good deals will attract customers to your stores. So incorporate deals into your mobile app. Give shoppers the ability to browse for deals while they are at home, or while they’re standing in line at a local coffee shop. 62% of shoppers search for deals digitally for at least half of […]

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App feature of the week: Product Search

Shoppers have many ways to find products, from online web search, to in-store signage, to asking a store representative. What are the best ways to facilitate product search within your mobile application and how can having excellent product search benefit you, the retailer? As you design the product search feature within your app, remember that […]

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