Author Archives | Emily Marshall

Showrooming, there’s an app for that

Showrooming, the practice of using a smartphone while in a physical store to go online to compare prices, is expected to rise. According to a report from IDC Retail Insights, showrooming is expected to increase by 134 percent in the 2012 holiday season, which translates to mobile behavior influencing between $700 million to $1.7 billion […]

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mobile advertising network

Why your retail app needs a private ad network – Part 1

Mobile provides a powerful channel to help brands reach your customers. Your customers are already highly qualified and ready to buy. In effect, mobile allows you to create a highly targeted “private advertising network” for brands and manufacturers. By using a private ad network, you the retailer control the network including the ads/messages, targeting and […]

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Indoor Shopper Location

App feature of the week: Shopper Location

Shopper location is a very powerful feature, especially when combined with other features we’ve recommended such as product finder and deals. Knowing where the shopper is located inside the store allows you to show them the products that are both relevant and close. Since stores often have an item located in multiple areas of the store, this is […]

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Wholefood mobile app

App feature of the week: Engagement Opportunities

Continued, habitual engagement with your app is critical to its success.  To make this happen, include exciting and useful features to encourage frequent use.  Here are some examples: Recipes:  Including delicious recipes in your app is one way to encourage your customers to use the app at home during their meal planning.  By engaging them […]

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App Feature of the Week

App feature of the Week: Digital Coupons

Shoppers love coupons. 81% of consumers report using coupons regularly and more than one-third said they used more coupons in 2011 than the prior year.[1] Furthermore, wealthier, more educated and metropolitan Americans are now the most likely coupon users. Six out of 10 adults with a household income of $100,000 or more have redeemed a […]

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App feature of the week: Route My Shopping List

After you develop a digital shopping list and an in-store product finder feature in your mobile app, adding the ability to route the shopping list is icing on the cake. Once your app includes a map of your store and product locations are known, you can give your shoppers the ability to find the fastest route to all the […]

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The influence of smartphones for in-store retail continues to grow

Smartphones, and retailers’ accompanying apps, are a key tool in the shopper’s buying process.  While the adoption of mobile payments still remains small, the power of mobile to influence shopping decisions (and ultimately purchases) continues to grow according to a recent Deloitte study. In fact, Deloitte forecasts that in the U.S. alone, the impact of […]

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in-store product finder for mobile app

App feature of the week: Product Finder

Use your app to help your customers find the exact in-store location of every item they would like to purchase. Since the average grocery store has more than 50,000 products,[1]even the most loyal shoppers still have difficulty finding items from time to time, and less regular shoppers definitely have trouble finding products. If your app […]

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Mobile technology for retail

Retail 3.0 – Mobile technology is the new way for retailers to connect with their shoppers

With shoppers increasingly relying on smartphones to help them shop, forward-thinking retailers are finding new ways to engage them. Many are adding Wi-Fi to their stores and launching mobile apps that do anything from indoor location technologies such as product finders and store maps, to digital shopping lists, and digital coupons. Some are combining point-of-sale […]

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Mobile deals

App feature of the week: Deals

You already know this: good deals will attract customers to your stores. So incorporate deals into your mobile app. Give shoppers the ability to browse for deals while they are at home, or while they’re standing in line at a local coffee shop. 62% of shoppers search for deals digitally for at least half of […]

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