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Safeway’s Just for U App Raises the Bar for Shopper Engagement

After two years of development, Safeway has rolled out their “Just for U” program nationally. With it, Safeway has taken a leadership position in the use of smartphones to engage shoppers. At a high level, Safeway brings together their loyalty card, digital coupons, and the convenience for shoppers to access them anywhere – on laptops, […]

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Study: Supporting Shoppers in the Moment

Increasingly, mobile applications are serving as the bridge between a retailer’s in-store and online experience. The latest Brick Meets Click paper, Supporting Shoppers in the Moment, explores how retailers can use smartphones to benefit both shoppers and themselves.  Specifically it examines one smartphone app platform that combines mapping and indoor location technology with purchase history […]

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