Tag Archives: mobile retail
Ed Yourdon

How important are smartphones to shoppers?

Americans love their smartphones, and the numbers are there to prove it. A recent survey has indicated that 58 percent of smartphone users check their phones at least once every hour—that, in itself, is a clear indication of how important smartphones have become in our day-to-day lives. While there can be some debate on whether […]

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Study reveals the “mobile influence factor” on in-store sales

According to a recent in-depth study conducted by Deloitte Digital, smartphone use currently influences 5% of annual retail store sales, translating into $159 billion in forecasted sales for 2012. Here’s what you need to know: 48% of smartphone owners said their phones have influenced their decision to purchase an item in store.  (55% among shoppers […]

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