Tag Archives: smartphones
Ed Yourdon

How important are smartphones to shoppers?

Americans love their smartphones, and the numbers are there to prove it. A recent survey has indicated that 58 percent of smartphone users check their phones at least once every hour—that, in itself, is a clear indication of how important smartphones have become in our day-to-day lives. While there can be some debate on whether […]

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Study: Supporting Shoppers in the Moment

Increasingly, mobile applications are serving as the bridge between a retailer’s in-store and online experience. The latest Brick Meets Click paper, Supporting Shoppers in the Moment, explores how retailers can use smartphones to benefit both shoppers and themselves.  Specifically it examines one smartphone app platform that combines mapping and indoor location technology with purchase history […]

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Retailers and Smartphones – It’s not “if” or “when”… it’s “how”

We’ve all seen the numbers of how many people have smartphones and that they are using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and growing fast[1] 73% use their smartphones to help with the shopping experience[2] […]

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How can retailers use mobile to better engage customers and fend off showrooming?

“Retailers are trying to make smartphones work for them instead of against them,” according to Wall Street Journal article Can Texting Save Stores? ‘Geofencing’ Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping. From our work with Meijer Inc., a Midwestern chain of supermarkets, we at Point Inside know this to be true.  Retailers are looking […]

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