Tag Archives: indoor location technology

Build Customer Relationships and Data Through Store Mode

Customers are demanding more dynamic relationships with retailers and brands. The more engagement and value you provide, the more data consumers will willingly share. Retailers who develop apps with “store mode” indoor location technologies can increase shopper engagement by 5 times.

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Increased Shopper Engagement

Indoor Location Technologies: The 5x Engagement Factor

What happens when you give in-store shoppers some additional (and helpful) tools within your store’s branded app? If they’re the right tools, you may be astonished. Point Inside conducted an interesting study on indoor location technologies in 2012, and the results were so compelling that the question for retailers is not “if” but “how soon” […]

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Indoor Shopper Location

App feature of the week: Shopper Location

Shopper location is a very powerful feature, especially when combined with other features we’ve recommended such as product finder and deals. Knowing where the shopper is located inside the store allows you to show them the products that are both relevant and close. Since stores often have an item located in multiple areas of the store, this is […]

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Study: Supporting Shoppers in the Moment

Increasingly, mobile applications are serving as the bridge between a retailer’s in-store and online experience. The latest Brick Meets Click paper, Supporting Shoppers in the Moment, explores how retailers can use smartphones to benefit both shoppers and themselves.  Specifically it examines one smartphone app platform that combines mapping and indoor location technology with purchase history […]

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