Why your retail app needs a private ad network – Part 1

mobile advertising networkMobile provides a powerful channel to help brands reach your customers. Your customers are already highly qualified and ready to buy. In effect, mobile allows you to create a highly targeted “private advertising network” for brands and manufacturers.

By using a private ad network, you the retailer control the network including the ads/messages, targeting and pricing. The network is a tool to drive both your and brands’ strategies.

Since the private ad network is completely integrated into your app, it can take advantage of powerful customer understandings and engage them with personalized ads and messages. From the shopping list you know your customers’ immediate purchase intents. Combine that with their in-store location (which section, where in the aisle) and you can suggest products that are both relevant and nearby – suggestions they will act on. You can’t ask for a better opportunity.

The ads are part of the shopping flow so that the customer feels like they are part of a conversation rather than being presenting with a billboard, as is the case with traditional banner ads.

The results are measurable so you’ll know what works and why. Find out which offers are making a difference and how to make them even better.[1] It all drives increased sales and more efficient marketing spend.

In addition to increasing basket size and gaining customer loyalty, a private ad network can be a significant new revenue stream with brands and manufacturers paying for placement.

An in-app private ad network is a revolutionary way for retailers and brands to engage shoppers’ in-store and in real time. That drives conversion, customer satisfaction and customer loyalty.

In the next post we will discuss the benefits of a private ad network as opposed to a public ad network by examining a retailer who chose to use a public ad network.

[1] Point Inside’s nSide Private Ad Network provides important and unique customer intent and action data including in-store shopper activities and decisions as well as key marketing metrics, such as the efficacy of in-store marketing programs.


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Categories: Marketing, Technology


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