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The influence of smartphones for in-store retail continues to grow

Smartphones, and retailers’ accompanying apps, are a key tool in the shopper’s buying process.  While the adoption of mobile payments still remains small, the power of mobile to influence shopping decisions (and ultimately purchases) continues to grow according to a recent Deloitte study. In fact, Deloitte forecasts that in the U.S. alone, the impact of […]

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Offers on Social Networks – What you need to know

Performics released the results from their 2012 Life on Demand Study on the effectiveness of brand offers over social networks that makes clear how to most effectively promote products. Who is most likely to respond to offers via social networks?  Parents and “Über Users” (the top third of people who visit more than one social […]

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Study: Supporting Shoppers in the Moment

Increasingly, mobile applications are serving as the bridge between a retailer’s in-store and online experience. The latest Brick Meets Click paper, Supporting Shoppers in the Moment, explores how retailers can use smartphones to benefit both shoppers and themselves.  Specifically it examines one smartphone app platform that combines mapping and indoor location technology with purchase history […]

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Consumers trust grocers more than twice as much with personal data than they do Facebook

There is very interesting data from a recent Harris Interactive poll that consumers are much more comfortable sharing their information with grocers than they are with Facebook. The numbers are staggering: 81% of U.S. adults are comfortable with grocery stores using their personal data to deliver deals tailored to them compared to only 33% for Facebook. […]

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Study reveals the “mobile influence factor” on in-store sales

According to a recent in-depth study conducted by Deloitte Digital, smartphone use currently influences 5% of annual retail store sales, translating into $159 billion in forecasted sales for 2012. Here’s what you need to know: 48% of smartphone owners said their phones have influenced their decision to purchase an item in store.  (55% among shoppers […]

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Smartbrief: Expert Mobile Strategies for Retail

According to Bryan Wargo, CEO of Nearbuy Systems, “mobile is a game-changer for brick-and-mortar retailers.”  We couldn’t agree more.  Which is why Expert Mobile Strategies for Retail is so timely.  To create the report, M for Mobile interviewed more than a dozen industry experts and featured their answers in this in-depth smartbrief. The brief tackles questions such as: […]

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Bringing GPS Indoors

Last week Australian Broadcast Company’s Radio National’s show, Future Tense,conducted an excellent radio broadcast called “Moving beyond navigation – the future of navigation”.  This insightful Australian broadcast took a broad look at indoor navigation. Guests include: Laura Carlson Professor of Psychology, Associate Dean for Professional Development, The Graduate School at the University of Notre Dame. Nick […]

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How can retailers use mobile to better engage customers and fend off showrooming?

“Retailers are trying to make smartphones work for them instead of against them,” according to Wall Street Journal article Can Texting Save Stores? ‘Geofencing’ Lets Retailers Offer Deals to Nearby Customers, Fight Price-Shopping. From our work with Meijer Inc., a Midwestern chain of supermarkets, we at Point Inside know this to be true.  Retailers are looking […]

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