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Increased Shopper Engagement

Indoor Location Technologies: The 5x Engagement Factor

What happens when you give in-store shoppers some additional (and helpful) tools within your store’s branded app? If they’re the right tools, you may be astonished. Point Inside conducted an interesting study on indoor location technologies in 2012, and the results were so compelling that the question for retailers is not “if” but “how soon” […]

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The New Shopper Engagement blog

Welcome to the inaugural post for the The New Shopper Engagement blog. It is intended for retailers with the goal of providing a broad range of insights into the fast-changing world of, well, in-store shopper engagement with a keen focus on how mobile technologies are changing almost everything. Our goal is to help all of […]

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