Retailers and grocers, your app must include a digital shopping list. At the most basic level, a shopping list will help your customers remember what they want to buy so that they leave your store with everything they intended to buy. A shopping list helps your store stay top of mind and becomes the default […]
We’ve all seen the numbers of how many people have smartphones and that they are using them to help with shopping. But if your memory is like mine, here is a quick refresher: There are over 100 million smartphones in the U.S. and growing fast[1] 73% use their smartphones to help with the shopping experience[2] […]
Mobile is very different than online, and mobile advertising must be treated differently than online advertising for three key reasons: 1) Mobile users are very task-oriented. Instead of “browsing”, they engage with their smartphones and use them to accomplish specific activities such as getting directions to a friend’s house, creating a list, shopping for a particular item, […]
the new shopper engagement 